An integrated campaign for the Social Democrats of Zurich.
In order to get the attention of as many eligible voters as possible, we asked
the candidates of the Social Democrats Zurich to do 3 things:
1. Be quiet.
2. Listen to the people.
3. Support their wishes.
the candidates of the Social Democrats Zurich to do 3 things:
1. Be quiet.
2. Listen to the people.
3. Support their wishes.
In the group "What Zurich needs" the comunity could post their personal
suggestions for their hometown. They posted and discussed over 7'000 ideas
and used the "Like"-Button to vote for the ideas.
suggestions for their hometown. They posted and discussed over 7'000 ideas
and used the "Like"-Button to vote for the ideas.
People could also make their contributions on the street. We took the ideas
online where people could vote for them too. In the city promotion teams
collected suggestions to put them online.
online where people could vote for them too. In the city promotion teams
collected suggestions to put them online.
We asked several group members to use their profile pictures and ideas
for posters and online banners.
for posters and online banners.
Then politicians met citizen. Each of the 4 candidates met one of the authors of
the ideas. Afterwards the candidates presented a postulate to the city's council.
the ideas. Afterwards the candidates presented a postulate to the city's council.
The results:
The Party got the most votes with 30,3%.
The Party's city president was reelected.
All 4 candidates were elected into the council.
And the discussion of facebook is still alive.
The Party got the most votes with 30,3%.
The Party's city president was reelected.
All 4 candidates were elected into the council.
And the discussion of facebook is still alive.
One of four postulates that has been presented directly to the city's council
by the four candidates.
by the four candidates.
This campaign was created at walker Agency, Zurich.
My role on this job: Conceptionist, Copywriter