An integrated campaign for Greenpeace Switzerland against nuclear energy.
Greenpeace Switzerland launched a campaign against more nuclear
plants being built. The highlight of the campaign was a nationwide
flashmob.
On May 25th 2010, hundreds of people fell down various times and
places around Switzerland, representing the speed and damage a
possible nuclear cloud create.
On the evening of the same day the viral “Der Zonenplan”, produced with
material from the flashmob and other footage was aired on youtube.
plants being built. The highlight of the campaign was a nationwide
flashmob.
On May 25th 2010, hundreds of people fell down various times and
places around Switzerland, representing the speed and damage a
possible nuclear cloud create.
On the evening of the same day the viral “Der Zonenplan”, produced with
material from the flashmob and other footage was aired on youtube.
The message at the end of the film:
"Do you know in which zone you live?”
(According to the three fallout zones around nuclear plants in Switzerland)
(According to the three fallout zones around nuclear plants in Switzerland)
Posters among the bigger cities informed pedestrians and motorists
about their current geographical location within the fallout zones.
about their current geographical location within the fallout zones.
The direct mail distributed at the end of the flashmob informed people about
nuclears plants and the Swiss Governments unsufficient rescue plan in
case of an accident.
nuclears plants and the Swiss Governments unsufficient rescue plan in
case of an accident.
Each ad led to a fact based website.
Media coverage.
This campaign was created at walker Agency, Zurich.
My role on this job: Conceptionist, Copywriter