In Switzerland CBD brands are not allowed to advertize their products, because of the strict Tobacco Law.
For ZUYA, a new an upcoming brand in the CBD market, that's obviously a huge hurdle.
However, we found out that the law doesn't forbid advertising food made out of CBD.
That's we created the word's biggest space cake and distributed it to the crowd in Zurich main station.
A couple of days before the event, a viral clip was aired.
Credits: Martin Arnold (Chief Creative), Matteo Sacchetti (Copywriter), Ondrej Maczko (Art Direction), Amaru Eslava (Graphic Designer), Jyri Pasanen (Director)