As a sponsor of the Formula-E the telco company Wingo wanted to mark their presence within the racing area. In the same Wingo wanted to advertise a promotion offer: fast internet for 25 bucks.
We created a race within the race – «The Fastest 25 Bucks».
In this race weird competitors were running against each other.
All races have been announced on the big screen in the racing area as well as on social media.
Visitors and users could try to guess the winner in order to win a free subscription of fast internet for a year.
Credits: Martin Arnold (Chief Creative), Matteo Sacchetti (Copywriter), Ondrej Maczko (Art Direction), Kerstin Lezuch (Graphic Designer)