Several newspapers in Switzerland donate the unbooked ad space to NGO’s.
Usually these ads are very small and surrounded by other ads.
Our task was to find a way to make the most of Amnesty International’s free space ads.
In cooperation with the newspapers we could used the space between the other small
scale ads to get our message across.
scale ads to get our message across.
Translation:
Help us to prevent the eclipse of the violation of human rights.
On Amnesty.ch
Help us to prevent the eclipse of the violation of human rights.
On Amnesty.ch
This campaign was created at walker Agency, Zurich.
My role on this job: Conceptionist, Copywriter