In 2008, the publishing house Kein&Aber released “50 Models for Success –
A Little Handbook for Strategic Decision”. The book gives readers helpful
advice on how to achieve succes in their professional and privates lives.
We wanted to make it possible for the people seeing the ad to experience
the practical nature of this handbook. So we created scientific-looking
diagrams with emotional questions and funny answers.
A Little Handbook for Strategic Decision”. The book gives readers helpful
advice on how to achieve succes in their professional and privates lives.
We wanted to make it possible for the people seeing the ad to experience
the practical nature of this handbook. So we created scientific-looking
diagrams with emotional questions and funny answers.
Translation:
If you’ve already decided to buy this book, it is probably not for you.
This book will help you to make decisions.
If you’ve already decided to buy this book, it is probably not for you.
This book will help you to make decisions.
Translation:
Could a guide about decision-making be of use to you?
( ) Yes, but...
( ) No. Or maybe yes?
( ) I don’t know
This book will help you to make decisions.
Could a guide about decision-making be of use to you?
( ) Yes, but...
( ) No. Or maybe yes?
( ) I don’t know
This book will help you to make decisions.
Translation:
How much do I tip and what will they think of me?
How much do I tip and what will they think of me?
What to say and what to avoid saying during sex?
Translation:
How do I become a creative star?
(Published in the magazine of Switzerland’s Art Director’s Club)
(Published in the magazine of Switzerland’s Art Director’s Club)
As a result of the advertisements the Kein&Aber book attracted
extensive interest among major media titles in Germany and Switzerland.
extensive interest among major media titles in Germany and Switzerland.
Bild 11,490,000
Sonntags Blick 727,000
Tages-Anzeiger 551,000
Der Bund 132,000
Handelszeitung 126,000
The advertising message spread rapidly across German-language
websites after “Bild” – Gemany’s mass-selling daily and the highest-
cirulation newspaper in Europe – posted the ads as downloadable PDFs.
Total download of the ads: 79,000.
websites after “Bild” – Gemany’s mass-selling daily and the highest-
cirulation newspaper in Europe – posted the ads as downloadable PDFs.
Total download of the ads: 79,000.
This campaign was created at walker Agency, Zurich.
My role on this project: Conceptionist, Copywriter