In Switzerland there is no school for copywriters and internships for copywriters are
very hard to get. Without a copywriter education or any job experience, I had to find
an alternative way to get into the business.
very hard to get. Without a copywriter education or any job experience, I had to find
an alternative way to get into the business.
To achieve this, I faked the wallet of Matthias Freuler, the Executive Creative Director
of Wirz/BBDO and brought it to the agencyʼs receptionist. After I told her that I just
found that wallet on the street, she thanked me and praised my honesty.
of Wirz/BBDO and brought it to the agencyʼs receptionist. After I told her that I just
found that wallet on the street, she thanked me and praised my honesty.
A day later I had my first job interview. A week later my first job in the advertising
business and four months later, I won my first award at Switzerlandʼs ADC (Art Director's Club).
The business magazine “Persönlich” asked me to compose a doublepage fotostory
about the application.
about the application.
My role on this job: Conceptionist, Copywriter, Creative Direction