Richner is Switzerlands second leading seller for kitchens and bathrooms.
To inform the public about the openings of their two new stores we created
two promotions:
Get married in the new showroom “Volketswil”
and you get a free bathroom.
Or get married in the new showroom “Etoy”
and you get a free kitchen.
To promote these events we produced the a tv campaign.
To inform the public about the openings of their two new stores we created
two promotions:
Get married in the new showroom “Volketswil”
and you get a free bathroom.
Or get married in the new showroom “Etoy”
and you get a free kitchen.
To promote these events we produced the a tv campaign.
In the same time we run the radio campaign “Weekend Date”, a fictional radio format.
The radiospots broadcasted callers who were looking for someone to marry
on the spot instead of having a date.
The radiospots broadcasted callers who were looking for someone to marry
on the spot instead of having a date.
Translation:
SFX: Jingle “Weekend Date”
Showmaster: «You’re listening to Weekend Date. Who’'s on the phone?»
Dieter: «It’s DIeter, hi everybody.»
Showmaster: «Hello Dieter. What kind of person are you looking for?»
Dieter: «Yes, I’m looking for a girl with dress-size 43. Because
my mother married in that size and she still got the dress.»
my mother married in that size and she still got the dress.»
Showmaster: «Uhuu.»
Dieter: «Would be nice to find someone with this size.
Wish you a nice day. Good bye. Bye-Bye.»
Wish you a nice day. Good bye. Bye-Bye.»
Off-Speaker: «Get married next saturday in our showroom Volketswil
and you get a free fitted bathroom. In the new showroom.
For more information visit richner.ch»
For more information visit richner.ch»
SFX: Jingle “Weekend Date”
NIcola: «It’s Nicola from Seebach.»
Showmaster: «How can I help you?»
Nicola: «I’'m looking for a life partner. I’m already 40 and it
would be nice if things progressed a little bit faster
because my family is putting me a bit under pressure.»
would be nice if things progressed a little bit faster
because my family is putting me a bit under pressure.»
Showmaster: «Mhmm.»
Nicola: «I want to marry this saturday.»
Off-Speaker: «Get married next saturday in our showroom Volketswil
and you get a free fitted bathroom. In the new showroom.
For more information visit richner.ch»
For more information visit richner.ch»
SFX: Jingle “Weekend Date”
Francine: «Hello, my name is Francine.»
Showmaster: «Hello Francine, what kind of partner are you looking for?»
Francine: «I’m not really looking for a partner, I’m looking
for someone to marry this saturday.»
for someone to marry this saturday.»
Showmaster: «Why?»
Francine: «I already have a friend. But he’s in the military
and has no time this weekend.»
and has no time this weekend.»
Off-Speaker: «Get married next saturday in our showroom Volketswil
and you get a free fitted bathroom. In the new showroom.
For more information visit richner.ch»
For more information visit richner.ch»
SFX: Jingle “Weekend Date”
Showmaster: «We’re back at Weekend Date and it’s Marcel
on the phone. How can I help you?»
on the phone. How can I help you?»
Marcel: «I’m looking for a woman to marry.»
Showmaster: «Okay...»
Marcel: «An inner voice told me to marry and that I should
do it next saturday. It was so clear, I have to do it.»
do it next saturday. It was so clear, I have to do it.»
Off-Speaker: «Get married next saturday in our showroom Volketswil
and you get a free fitted bathroom. In the new showroom.
For more information visit richner.ch»
For more information visit richner.ch»
SFX: Jingle “Weekend Date”
Showmaster: «That’s the place for lonely hea-» (gets interrupted)
Rüdiger: «It’s Rüdiger and I just want to say that it’s absolutely
disgraceful what you’re doing here. You cannot just marry
disgraceful what you’re doing here. You cannot just marry
someone you’ve never seen. That would never work out.»
Showmaster: «One mo. (gets interrupted again)»
Rüdiger: «What do you mean with “one mo-” ?!?
Marriage is a holy thing! Please!»
Marriage is a holy thing! Please!»
Showmaster: «One moment, one moment, Rüdiger.
This is just a dating show. But in the last few days,
more and more people want to marry because you
get a free bathrooom when you do that.»
This is just a dating show. But in the last few days,
more and more people want to marry because you
get a free bathrooom when you do that.»
(pause)
Rüdiger: «Okay. And where is that?»
Off-Speaker: «Get married next saturday in our showroom Volketswil
and you get a free fitted bathroom. In the new showroom.
For more information visit richner.ch»
For more information visit richner.ch»
Finally, on the day of all days, the grand opening of the new showroom “Volketswil”
23 lovely couples showed up to marry for a new bathroom.
23 lovely couples showed up to marry for a new bathroom.
And here are the big winners.
This campaign was created at walker Agency, Zurich.
My role on this job: Conceptionist, Copywriter