Emmentaler is the original Swiss cheese. Our job was to create an annual report
that suits the brand.
The entire annual report was printed on regular cheese wrapping paper.
That way the report not only contained the usual financial information but also
the very heart of the brand: a piece of Emmentaler Swiss cheese.
The annual report was printed on one side of the cheese paper,
using three colors (as it's customary for this type of packaging).
All charts and diagrams were presented by illustrations which visually contain the culture of Emmentaler Switzerland brand.
According to the simple form of a cheese wrapping paper the craft and textures of the illustrations refer to the clarity of the Swiss Style.
This campaign was created at Leo Burnett Switzerland, Zurich.
My role on this projects: Conceptionist, Copywriter, Editor