20min, one Switzerland's leading newsportals, launched a new project called Youth Lab.
In Youth Lab 20min's younger audience works together to find new media ideas to get news across.
As Youth Lab launched we aired a series of commercials showing imaginary ideas for news.
Credits: Martin Arnold (Chief Creative), Alessandro Pukki Reintges (Copywriter), Ondrej Maczko (Art Director), Jeremy Küng (Graphic Designer)